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Rural Life

RURAL AREAS

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COMPANIES & SUPPLY CHAINS

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Green City

GREEN CITIES

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LANDSCAPE RESTORATION

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Green City

GREEN FINANCE

RURAL AREAS

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Agriculture and nature are strongly connected but have been separated by rules and regulations for years. Agriculture has expanded exponentially, and biodiversity has dropped significantly over the past years. At the same time, farmers often do not benefit from this agricultural expansion. We work on the agricultural transition and develop business models where working with nature can also be economically advantageous: how to earn a decent living while improving biodiversity? We focus on developing models that do not depend on subsidy.

A. New business models

We develop new business models with and for entrepreneurs, mostly in the agricultural sector.

B. Policy development

How can governments accelerate the (agricultural) transition in rural areas?

Daan Groot and Erwin van Woudenberg are appointed professors “Innovative Entrepreneurship in Rural Areas” at HAS University of Applied Sciences, leading a research program aimed at developing new business models for rural areas including nature-inclusive agriculture.

CLICK HERE to find out more about our projects on rural areas

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Case studies

  • Revision of Wildlife Damage Prevention Kits (FPK’s)

    In 2024, we revised the FPK's herzien. This was done in collaboration with Altenburg & Wymenga and Bestia et Lex.

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  • Innovations in fauna management

    We conducted a study on innovations in fauna management, focusing on goose deterrence and repulsion. The central question was which innovative methods for goose deterrence and repulsion are available and how the province of Utrecht can promote the use of innovative, non-lethal methods to prevent wildlife damage.

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  • Climate-Resilient Green-Blue Field Margins

    In 2023, we conducted a study for Water board De Dommel on transforming B- and C-class waterways into climate-resilient field margins.

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  • Landscape Proposal development manual

    In this project, we developed a manual that farmers can use to create their own rural area vision and indicate how and under what conditions they can contribute to the tasks challenges in their landscape.

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  • Nature-inclusive Investment Agenda

    Nature^Squared was commissioned by the Program Office Agenda Natuurinclusief to draft the Nature-inclusive Investment Agenda. The Investment Agenda was drafted in close co-creation with stakeholders from the different domains of the Collectief Natuurinclusief.

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  • The Bottom Line 2023: A Business analysis into nature-inclusive livestock farming

    We analysed the agricultural performance of 45 dairy farms at different stages of nature inclusiveness

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  • Promising opportunities for soil-improving crops

    How can farmers earn a good living through agriculture that also benefits the soil, climate, and nature? In this project we investigated how the soil-improving crops fibre hemp, fava bean, sorghum and oats being grown on different soils can actually achieve this.

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  • The costs and benefits of biodiversity restoration

    In an effort commissioned by Water Board Amstel, Gooi en Vecht (AGV), we at Natursquared took stock of the (economic) advantages and disadvantages that the instalment of nature-friendly banks in the Bovenkerkerpolder, a management area of Waterschap AGV, could have. In order to reach this goal we were requested to make an estimate of the costs and benefits of nature-friendly banks and to investigate how the costs for these banks are distributed.

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  • Onder de streep: costs and benefits of regenerative dairy farming

    We developed a method enabling the measurement of the economic performance of nature-inclusive dairy farming and applied it to a group of nature-inclusive farmers.

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  • Biobased cultivation and building: calculating and sketching

    There is an increasing demand for biobased building materials in the Netherlands. Whilst segments of the production process are already being carried out in the Netherlands, most crops and wood required are imported from abroad. The question rises: why? After all, most materials can also be produced here, and if local cultivation of crops were to become commonplace, what would this then mean for biobased construction.? What role can the production of biobased materials potentially fulfil within the Dutch agricultural landscape?

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  • Provincial assessment of Natural Capital

    Commissioned by the Province of Overijssel, Nature^Squared has researched the value and use of natural capital in the province of Overijssel.

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  • Professorship INNOVATIVE ENTREPRENEURSHIP IN RURAL AREAS (2017-2020)

    As of 1 January 2017, Daan Groot, together with the co-founder of Nature^Squared Erwin van Woudenberg, is appointed professor on "Innovative Entrepreneurship in Rural Areas’’, a special collaboration between the HAS University of Applied Sciences and the province of Noord-Brabant.

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  • Paying for Nature

    Nature^Squared has researched the possibilities for setting up Payments for Ecosystem Services within the Netherlands.

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  • A future for the Bovenkerkerpolder

    Nature^Squared has developed several models to protect migratory meadow birds without subsidies in the Bovenkerkerpolder.

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COMPANIES & SUPPLY CHAINS

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Most companies are already working on becoming more sustainable, for example by using sustainable energy sources, reducing greenhouse gas emissions and by controlling waste and efficient water usage. Although these are all relevant topic, we at Nature^Squared have developed a comprehensive model to address sustainability in an integrated manner. We distinguish 7 key themes: biodiversity, soil, climate, water use, water quality, air quality and (change of) land use. Together these themes make up a 360° perspective on sustainability when it comes to the Planet.

We assist companies with becoming truly sustainable. Our work is characterized by our pragmatic approach and our understanding of the connection between ecology and economics.

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A. Sustainability policy & learning

We assist companies with developing and implementing sustainability policies regarding biodiversity and natural capital. We create a learning environment for businesses to share knowledge and experiences, and develop concrete approaches to start working with biodiversity.

B. Natural Capital Accounting

As Technical Advisor of the Natural Capital Protocol, we can support companies by mapping their connections with natural capital and biodiversity. We can do this for individual companies as well as for business sectors.

C. Our unique approaches

Next to our customized projects, we have developed two unique approaches:

Accounting for a better planet

A ready-to-use Natural Capital Assessment based on the Natural Capital Protocol. This allows any company, including SMEs, to work with natural capital.

The Short Circuit Project

A unique approach aimed at companies in Agrifood and Fashion to make an immediate positive impact on biodiversity.

CLICK HERE to find out more about our projects on companies & supply chains

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Case studies

  • Developing guidance materials to support delivery of the TEEBAgriFood trainings

    Promoting sustainable Practices in agrifood: capturing the insights from the TEEBAgriFood for Business Project.

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  • The Nature Tech Nexus: Bridging biodiversity and business

    In collaboration with the Global System for Mobile Communications Association (GSMA), we have explored the role of mobile and digital Nature Tech solutions for nature conservation and restoration.

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  • Changing the Rules of the Game

    In light of the adoption of the 2022 Kunming-Montreal Global Biodiversity Framework (GBF) (also known as the Biodiversity Plan - For Life on Earth), developing an ambitious and effective enabling environment for engaging business on action for nature is an essential component of achieving Nature Positive. The current ‘rules of the game’ must be reformed and transformed to push economic systems towards being in harmony with nature and contributing to halting of biodiversity loss. To develop a roadmap for achieving Nature Positive, we first need to understand the current state of the policy landscape before we can change the guiding rules of our systems and enable business to be a part of truly transformative change.

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  • E-learning course “Valuing nature and people to inform business decision-making”

    This E-learning course has been developed to support learners with knowledge and skills to apply natural capital assessments and a capital approach.

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  • Tailor-made training materials on natural capital for the Food & Beverage industry

    Nature^Squared realized an extensive range of training materials to aid businesses in incorporating natural capital in their operations, by documenting case studies, developing a full-day training, exploring a network analysis and designing personas to establish internal buy-in.

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  • Community of Practice Business in Landscapes

    The creation of a Community of Practice Business in Landscapes, in collaboration with Solidaridad and MVO Nederland.

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  • Biodiversity strategy Royal A-ware

    Nature^Squared has developed the biodiversity strategy of Royal A-ware, one of the largest dairy companies of the Netherlands.

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OUR UNIQUE METHODS

 
 

Accounting for a Better Planet

 
 

The Short Circuit Project

GREEN CITIES

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Worldwide, cities are becoming the most important places for people to live and work. Not only humans are attracted to cities – many animals start to feel increasingly comfortable in urban environments. Regreening of cities and villages has, therefore, become a priority to halt the worldwide decline of biodiversity. Moreover, greening the built environment and realizing nature-based solutions is key in solving multiple societal challenges. A green environment offers an attractive business climate and stands for a healthy environment that is resilient to more extreme weather conditions. Nature is, therefore, a key component in every climate adaptation strategy. How are we going to arrange this green city of the future? And how are we going to translate the ecological benefits into monetary benefits so that together we can make this future possible?

A. Green Cities Finance Lab

What is the potential of greening cities? How can you translate inspiration into clear actions? And how do you connect with your stakeholders to achieve the desired results? Nature^Squared has vast experience in guiding meetings, brainstorms, as well as long-term projects with a focus on greener cities.

Through our interactive methods, we inspire and stimulate strategies to finance more greenery In your environment. We have developed a Serious Game in which participants have different roles and are given the assignment to realize nature-based solutions together. What do they agree on, which barriers need to be overcome, and what does this mean for realizing financial arrangements in practice?

B. Economic quickscan

Nature^Squared calculates the economic value of urban greenery. What is the economic value of an urban park or a green neighborhood? And when will green roofs recoup their costs? We calculate value of greenery by expressing the benefits in both quantitative values as well as in euros. We also look at which of these green benefits in your working area are easiest to make financial arrangements for.

C. Navigation & strategy

Are you starting a new construction project, or will there be a restructuring of a business park? Then incorporate greenery into your development plan and calculate a ‘’greener’’ scenario. We navigate organizations on a strategic level to green, urban business models. We do this by starting up long-term processes in which we do not only calculate the economic value of greenery but also set-up stakeholder management processes to arrive at financial arrangements. For such processes, we are experienced in adopting a landscape approach.

CLICK HERE to find out more on our projects on green cities

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Case studies

  • Investing in integration

    Due to the major spatial challenges facing the Netherlands, combined with an already highly congested above- and underground space, multiple land use and value creation are of great importance. It is no coincidence that the National Environmental Vision applies the principle of prioritizing combinations of functions over single-use functions. This report provides insight into the complex issues surrounding the financing of multiple value creation (also known as integration) in public spaces.

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  • Nature-inclusive Investment Agenda

    Nature^Squared was commissioned by the Program Office Agenda Natuurinclusief to draft the Nature-inclusive Investment Agenda. The Investment Agenda was drafted in close co-creation with stakeholders from the different domains of the Collectief Natuurinclusief.

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  • Test Lab Tiny Houses & New Forest

    In the Test Lab 'Tiny Houses & New Forest' we explore a line of thinking that offers a combined solution: how can new nature be developed through a business case of allowing tiny houses on (agricultural) land.

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  • TEEB for cities

    Nature^Squared has supported the community TEEB for cities and collaborated on the development of the web environment of the TEEB for cities tool.

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Fact Sheets

 
 

The Value of Green in the City

 
 

A green plus for climate adaptation

 
 

Serious Game Urban Green Finance

 
 

Green Cities service overview

LANDSCAPE RESTORATION

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Landscape restoration is the main sustainability theme for the next decade – the UN has declared 2021-2030 as “the Decade of Ecosystem Restoration”. Nature^Squared has extensive experience in the field of landscape restoration programs.

A. Design

We offer support to landscape restoration projects by connecting ecology and economy already in the design phase. This way, we help to create projects that simultaneously generate a positive socio-economic impact and ecological impact.

B. Sustainable Land Management practices

Ecosystems degrade under pressure from economic drivers. We make sure that after project ending, we have created a landscape in which economic drivers maintain and further improve the ecological landscape. We, therefore, look at yield improvement, diversification, added value creation, and connection to supply chain partners.

CLICK HERE to find more of our projects regarding landscape restoration

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Case studies

  • The Nature Tech Nexus: Bridging biodiversity and business

    In collaboration with the Global System for Mobile Communications Association (GSMA), we have explored the role of mobile and digital Nature Tech solutions for nature conservation and restoration.

    Read Full
  • Justdiggit

    Justdiggit is on a mission: cooling down the planet. We assist them on their mission.

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Check out our explanational video about landscape restoration

GREEN FINANCE

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An increasing number of investors is looking to direct their investments towards creating positive impact, for example by contributing to the Sustainable Development Goals. In addition, there is a growing number of parties who are used to working with donor money and who are now identifying opportunities to make their projects more financially sustainable; they are investigating the possibilities of arriving at ‘bankable projects’. Yet, many sustainable entrepreneurs are struggling to find the right financing for their projects. Their projects do not fit within existing frameworks or they lack experience in implementing their business model or financing application correctly. We have extensive experience in these areas, contributing to the growing field of green climate.

A. Green Investors

We can support investment funds in evaluating their investment portfolio based on sustainability criteria or give substance to engagement processes related to natural capital or biodiversity. Moreover, we have experience in providing support in pipeline development and identifying the right project to fill.

B. Landscape finance

Although landscape restoration is often mainly financed with donor money, we are working on various financing constructions to connect private finance to landscape projects and develop ‘bankable’ business cases. Blended Finance, Outcome Payments, Payments for Ecosystem Services, First Loss, Junior Loans; these might be terms that make your head spin, but we know our way around and can help you develop creative but robust financing constructions.

C. Supporting projects

Looking for funding, but you struggle to put your proposal down on paper in the right way? We can support you.

CLICK HERE to find out more on our projects on green finance

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Case studies

  • Biodiversity harmful food & agricultural subsidies

    Through a synthesis study, Nature^Squared, on behalf of the Food Transition Coalition, outlines what we already know about biodiversity harmful subsidies in the Dutch agricultural system and identifies what is needed to develop a more comprehensive understanding. The study also provides key leverage points and opportunities to transform biodiversity harmful agricultural subsidies.

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  • The Nature Tech Nexus: Bridging biodiversity and business

    In collaboration with the Global System for Mobile Communications Association (GSMA), we have explored the role of mobile and digital Nature Tech solutions for nature conservation and restoration.

    Read Full
  • Investing in integration

    Due to the major spatial challenges facing the Netherlands, combined with an already highly congested above- and underground space, multiple land use and value creation are of great importance. It is no coincidence that the National Environmental Vision applies the principle of prioritizing combinations of functions over single-use functions. This report provides insight into the complex issues surrounding the financing of multiple value creation (also known as integration) in public spaces.

    Read Full
  • Changing the Rules of the Game

    In light of the adoption of the 2022 Kunming-Montreal Global Biodiversity Framework (GBF) (also known as the Biodiversity Plan - For Life on Earth), developing an ambitious and effective enabling environment for engaging business on action for nature is an essential component of achieving Nature Positive. The current ‘rules of the game’ must be reformed and transformed to push economic systems towards being in harmony with nature and contributing to halting of biodiversity loss. To develop a roadmap for achieving Nature Positive, we first need to understand the current state of the policy landscape before we can change the guiding rules of our systems and enable business to be a part of truly transformative change.

    Read Full
  • Nature-inclusive Investment Agenda

    Nature^Squared was commissioned by the Program Office Agenda Natuurinclusief to draft the Nature-inclusive Investment Agenda. The Investment Agenda was drafted in close co-creation with stakeholders from the different domains of the Collectief Natuurinclusief.

    Read Full
  • Mobilizing Funding and Insurance for Nature-Based Solutions (NbS)

    Given the unprecedented loss of biodiversity and the accelerating effects of the climate crisis felt globally, drastic action is necessary to conserve and protect nature, transition to more sustainable production and consumption models, and work towards a net-zero and nature-positive future. Nature-based Solutions offer opportunities to effectively address environmental and social challenges, including nature-related financial risks. Although private sector engagement is increasing, Nature-based Solutions remain severely underfunded due to ongoing questions about how these projects can be structured, generate financial returns, and be successfully scaled.

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  • Bankable Blueprint Book – Investing in nature & climate solutions

    There are great challenges as a result of climate change and biodiversity loss. Unfortunately, there is still a huge gap between the funding needed for nature and climate projects and the actual investments.

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Downloads

 
 

Landscape Finance Framework

 
 

Benefits of landscape restoration with a focus on African dryland biomes

 
 

Demystifying Green Finance